What is it?
York Mediale is a unique festival bringing together leading digital artists from around the world. The biennial event will present a 10-day citywide celebration of exhibitions, installations, performances, workshops and more. Underpinned by year-round activity, the festival will support York’s growing cultural presence and nurture the next generation of talent. It will intrigue, inspire and challenge perceptions for everyone.
The York Mediale website is sensory treat – it’s well worth checking out!
How could it enhance IC?
Creative, unusual artistic media like this can be an effective alternative to traditional forms of communication, allowing for a more interesting, powerful, and memorable experience for employees. Meaning messages are more likely to stick!