What is it?
Adobe Character CS, a specialist piece of creative design software which makes animating digital characters more easy and efficient, uses webcams to trace the animator’s own movements and instantly animates the corresponding character on screen in sync. Our Animator Ollie has been experimenting with this software – watch below as he manipulates the Yeti:
How could it enhance IC?
Using a variety of rich, ambient media in internal comms is a great way to immerse employees within your messages and create a memorable, impactful experience. The great thing about Character Animator CS is that it doesn’t require countless hours of learning – it’s straightforward, simple and intuitive. And instead of creating a standard character to communicate with employees (although that would be a novel way of putting it to use), why not make the employees the characters, to engage them in comms even more?