According to a peer-reviewed study from the University of Chicago:
“A moderate level of ambient noise is conducive to creative cognition.”
In a nutshell, this means being a tiny bit distracted helps you be more creative. This is why those ‘AHA!’ moments happen when we’re brushing our teeth, taking a shower, or mowing the lawn!
If we’re not focused too much at a task at hand, we can think up some pretty amazing ideas.
In a coffee shop, the chatter and clatter distracts us a tiny bit and actually allows our creative juices to start flowing more freely and unimpeded. It sounds crazy, but it works!
And the best thing is, you don’t have to actually go to a coffee shop – because you can bring their characteristic background ambience to your workspace with Coffitivity!
How could it enhance our workplaces?
Have you ever had one of those days where you simply can’t focus on the tasks in hand, no matter what you do? We’ve all suffered from the productivity plague at some point in our working lives – and an app like Coffivity, introduced universally into organisations, could go some way in keeping it at bay. Helping us to become more engaged in the work we’re doing – and increasing the positive results!