The Fun Theory

Everyone knows inconvenience isn’t fun. Convenience, however, can influence us into complacence, subliminally nudging us to do lazy or unhealthy things.

You know, that trip in the car to the shop round the corner just because it’s quicker and easier than walking or getting the bike out. Or taking the escalator next to the stairs so you needn’t walk because let’s face it, it’s inconvenient to move our limbs if there’s a handy machine that can transport us without requiring us to exert ourselves unnecessarily.

But we wonder – how would we behave if the stairs were more fun to take? Take a look at this video demonstrating the Fun Theory in action…

It’s not just exercise that we can encourage through an understanding of behavioural science. We can encourage other good habits, such as influencing more people into using the dustbin rather than littering. You can see more Fun Theory videos here.

How could it enhance IC?
Behavioural science and Nudge Theory can teach us a lot about the motivations behind people’s actions and behaviours. We could pick up a wealth of great insight, such as when or why people might open a particular email, how we could make change initiatives more engaging and compelling for employees, and how we could influence critical behavioural change so organisational transformations stand a better chance of surviving past the finish line.
All crucial functions within the remit of an internal comms professional!
By Helen
2017-12-07T19:24:51+00:00 October 27th, 2017|