Everyone knows inconvenience isn’t fun. Convenience, however, can influence us into complacence, subliminally nudging us to do lazy or unhealthy things.
You know, that trip in the car to the shop round the corner just because it’s quicker and easier than walking or getting the bike out. Or taking the escalator next to the stairs so you needn’t walk because let’s face it, it’s inconvenient to move our limbs if there’s a handy machine that can transport us without requiring us to exert ourselves unnecessarily.
But we wonder – how would we behave if the stairs were more fun to take? Take a look at this video demonstrating the Fun Theory in action…
It’s not just exercise that we can encourage through an understanding of behavioural science. We can encourage other good habits, such as influencing more people into using the dustbin rather than littering. You can see more Fun Theory videos here.