Pointing out the subtle obvious

Sometimes we just need to gently point out the obvious to raise a smile and make an impact.

King of Beers is a 30-second advert about Budweiser beer. It creates anticipation over the course of one 20-second extreme close-up shot that tracks slowly up a bottle of beer to reveal why Budweiser is king. Of course it isn’t because of the taste 😉


We’ve already created similar moments of subversive brilliance in our own projects. Check out the following examples:



How could it enhance IC?

The point is to remind us that we don’t always need a groundbreaking innovation to produce something innovative. Sometimes, we can be inventive by being subtle.


2017-12-20T09:12:01+00:00 September 12th, 2017|